Patent wars are now standard in the tech industry, so is fierce competition for markets. But what would happen if two Silicon Valley superpowers made the jump to all-out war?
“Though the feud with Apple has been escalating for months, Google CEO Larry Page has never given serious consideration to the plan known internally as Operation GhostFruit. Then Apple decided to test him, first by removing Google as the default search engine on the iPhone and iPad, and then …by blocking Apple devices’ access to Google.com entirely. Larry Page has no choice but to go nuclear.”
That’s an excerpt from Slate’s totally fictional, not remotely thought out experiment called “Wargames: Apple Versus Google,” a highly entertaining ten-part series imagining what might if happen if the two behemoths used all their power, resources, and money to destroy each other. Matt Yglesias is Slate's Business and Economics Correspondent and he spoke with us about the potential battle: Google vs. Apple.
Virginia Klausmeier (left) makes her pitch for Garage Technology Ventures to invest in her clean diesel fuel company, Sylvatex, to Bill Reichert and Joyce Chung, two of the firm's general partners.
Credit Cindy Carpien / NPR
Credit Courtesy of Arthur Rock
Arthur Rock in the 1970s. In 1968, he helped Gordon Moore and Robert Noyce found Intel — the only company he invested in that he was certain would succeed, he says. Rock was later a founding investor in Apple Computer.
Think of the most technologically innovative companies of the past 50 years, such as Intel, Apple, Google, Facebook and Twitter. Each company has a Silicon Valley address — and each one got backing from venture capitalists. Over the past decade, more than 35 percent of the nation's venture capital has gone to Silicon Valley startups.
High-tech and venture capital go hand and hand in the valley where technology and venture capital grew up together.
William Shockley (at head of table) celebrates winning a share of the 1956 Nobel Prize. Gordon Moore (seated far left), Sheldon Roberts (next to Moore), Robert Noyce (middle standing), and Jay Last (far right) are half of the "Traitorous Eight."
Credit Courtesy of Intel
The list of more than 40 firms Arthur Rock asked to invest in the Traitorous 8. He was asking for $1.5 million and a share in the business for each of the founders. "None of the companies would do it," Rock says.
Credit Cindy Carpien / NPR
A plaque commemorating where Shockley set up in a lab in 1956. Shockley wanted to make better silicon-based transistors, but soon abandoned the pursuit. The building now houses an international produce market.
The first in a 3-part series airing this week on Morning Edition.
When Facebook goes public later this spring, its founder, Mark Zuckerberg, will be following in the footsteps of a long line of Silicon Valley tech entrepreneurs that includes Steve Jobs and Google's Larry Page and Sergey Brin. But there was a time when the idea of an engineer or scientist starting his or her own company was rare.