Skittles

(Photo by p4nc0np4n via Flickr Creative Commons)

Successful brands can cost millions of dollars to create, protect, and control. Despite those mammoth efforts, name brands can take on a life of their own. Take Skittles, the brand of candy Trayvon Martin bought shortly before being shot by George Zimmerman. Now, the candy is being used at protests and getting big play in the media, translating to a brand boost of sorts.