The SXSW music convention takes over Austin, Texas, for five days each March. This year, NPR Music's Ann Powers is in Austin trying to catch as much of the action as she can. At South By Southwest's midpoint, Powers spoke to Morning Edition's Renee Montagne about the highlights so far (including that awesome Springsteen keynote, which you can listen to in its entirety), and what she's looking forward to seeing over the festival's second half.
Austin’s South by Southwest festival has turned over from movies and technology to music before drawing to a close this weekend. The annual event is a magnet for filmmakers, movie stars, internet execs, musical heavyweights, would-be rock stars and enough techies, coders and developers to give it the nickname of summer camp for geeks. Adam Jones is a kind of media-mashing guy himself.