The New Hampshire Liquor Commission reports liquor sales reached a record six hundred twenty six million dollars in the past fiscal year.
Joseph Mollica, the Chairman of the liquor commission, credits the 4% increase in sales to customer service training and innovative marketing campaigns.
“What this current commission is doing is utilizing the ability of current marketing, social media and proper advertising and these renovations of these stores. And I think what we will see is the liquor commission become more and more profitable as time goes on.”
New Hampshire is one of just eighteen states where the government controls the sale of alcohol; an arrangement from the Prohibition era. Now, several of these states are re-assessing this set-up, wondering whether it’s outdated. But others have argued for sticking with the control system, saying it’s better for public safety and for state finances.