superbowl

Word of Mouth
3:34 pm
Fri January 30, 2015

2.1.15: The Secret History Of Women In The Senate, Paid Maternity Leave, & The Origins Of Gatorade

Credit Logan Shannon / NHPR

Male-only swimming pools, too few bathrooms, inappropriate sexual comments. On today’s Word of Mouth, the secret --- and not so honorable -- history of including women in the U.S. Senate

Then, in his State of the Union Address, President Obama proposed paid maternity and sick leave. We’ll take an unfiltered look at the state of family leave in America.

Plus, we celebrate Superbowl Sunday with the curious history of one of the sports’ key beverages: Gatorade.

Listen to the full show and click Read more for individual segments.

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Word of Mouth - Segment
12:16 pm
Thu February 2, 2012

#Superbowl ads for those other screens

Photo by dennis_p via Flickr Creative Commons

Here’s something else you’re bound to hear somebody say before kickoff on Sunday,“I don’t really watch football, but I like the ads and maybe the halftime show.” With bazillions of viewers watching "sans Tevo,” advertisers pull out all the stops for the big game, rolling out their most creative, edgy, and, hopefully, memorable campaigns.  This year though, Superbowl advertisers are adding a new offensive move to their playbooks – digital integration.  Here to tell us more is Sean Owen, CEO of the marketing and ad agency Wedu.

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