superbowl

Word of Mouth - Segment
12:16 pm
Thu February 2, 2012

#Superbowl ads for those other screens

Photo by dennis_p via Flickr Creative Commons

Here’s something else you’re bound to hear somebody say before kickoff on Sunday,“I don’t really watch football, but I like the ads and maybe the halftime show.” With bazillions of viewers watching "sans Tevo,” advertisers pull out all the stops for the big game, rolling out their most creative, edgy, and, hopefully, memorable campaigns.  This year though, Superbowl advertisers are adding a new offensive move to their playbooks – digital integration.  Here to tell us more is Sean Owen, CEO of the marketing and ad agency Wedu.

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