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Health
5:10 pm
Mon April 21, 2014

How One Hospital Hopes To Lure Patients With Clearer Prices

Richard Coll saw an advertisement for a flat-rate colonoscopy in his local paper.
Credit Todd Bookman / NHPR

You don’t drop everything to go get a colonoscopy.

But after a decade of waiting, 63-year old Richard Coll of Manchester knew he couldn’t keep putting it off.

“It’s something you got to do, you’re supposed to do," says Coll. "There’s a little history in my family, so I was encouraged to do it.”

But he doesn’t have insurance and the price tag—actually the lack of a price tag-—kept getting in the way.

“[I was] shopping around, and everyone I asked, whether it was the doctor or an institution like a hospital, they looked at me like I was crazy,” says Coll.

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