Originally published on Sun April 22, 2012 10:23 pm
GUY RAZ, HOST:
On Friday, TV audiences got their first taste of the media frenzy that could come with a televised Trayvon Martin trial when a Florida judge granted bail to George Zimmerman. That decision, whether to televise or not, has yet to be made.
Writer John McWhorter thinks it would be a very good thing. And in the latest issue of The New Republic, he argues that it could become a bookend to another famous and racially charged trial: the O.J. Simpson case.
Successful brands can cost millions of dollars to create, protect, and control. Despite those mammoth efforts, name brands can take on a life of their own. Take Skittles, the brand of candy Trayvon Martin bought shortly before being shot by George Zimmerman. Now, the candy is being used at protests and getting big play in the media, translating to a brand boost of sorts.