With the world’s population growing larger every year, demand for meat, dairy and eggs is on rise. Some worry that the global demand for animal products will soon outstrip our ability to produce them. But one San Francisco startup thinks it can change the way we shop by convincing the meat-loving population that its vegan products are not only cruelty-free and environmentally sound, but cheaper and tastier than the real thing.
Casual carnivores imagining a vegan Thanksgiving might picture something like this: a grayish “mock” turkey, dry spongy stuffing, and cookies that taste like sawdust. Vegan cooking has made great strides in recent years, but it still feels like a bit of a buzzkill to insist upon being vegan at Thanksgiving.