James Walsh via flickr Creative Commons / https://flic.kr/p/eTgwy3

Whether it's savvy marketing, the mixology craze, or sudden affection for old- fashioneds, demand for  whiskey has reached an all-time high. But with barrel-aging process that takes years, keeping up with demand isn't easy. On today’s show we’ll look into the high-tech race to speed up whiskey production.

And musician and author Robin MacArthur talks about her debut collection of short stories called Half-Wild, weaving tales from an untold side of Vermont, where double-wide trailers sit alongside swanky second homes, and old hippies and homesteaders carve a life out of the wilderness.

Plus we'll find out what makes The Great British Baking Show such a welcome respite in the age of reality snark.

Sean Hurley

Norman Collins was famous for tattooing sailors. He hopped trains as a kid, joined the Navy, and set up an ink shop in Honolulu where he earned the nickname "Sailor Jerry".  When he died in 1973, he had no idea that one day there'd be a spiced rum with his name on it.

"Here's to life outside the lines. Sailor Jerry Spiced Rum."

In 1999, Steve Grasse helped turn Sailor Jerry the man into Sailor Jerry the brand.

"Sailor Jerry is a huge hit."