An Analysis Of Food Shopping Choices, Without The Lecture
Thanksgiving is no time to be a food killjoy. We’re not going there. Instead, how about considering our food behavior, especially when it comes to shopping for it, serving it, and opening a fridge full of leftovers? You won’t get any lectures from Kusum Ailawadi, who spoke at the recent Ted-X Amoskeag Millyard. She’s professor of marketing at the Tuck School of Business at Dartmouth and has done a lot of research on what goes in people’s grocery carts using the real-life laboratory of the American supermarket. She and her team captured data from thousands of shopping trips across the country over a four year period. She’s sharing some practical knowledge from her findings before we dig in this Thursday.