Word of Mouth
11:56 am
Wed January 22, 2014

Behind The Scenes Of A Viral Video

Credit Alexander Ward / PRX

If you search for marriage proposal on YouTube, you’ll get hundreds of over-the-top versions of popping the question, complete with song, dance, choreography, and lots of tears. Among the most popular is “Isaac’s Live Lip-Sync Proposal”—which has nearly 25-million views. What goes into making a viral proposal video? Turns out, a lot. Alexander Ward brings us this story.

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