Word of Mouth
10:13 am
Thu April 11, 2013

Closing The Sale: Robot Surgeons

Lt. Col. Stacey Koff demonstrates how to use the DaVinci robot-assisted surgical machines.
Lt. Col. Stacey Koff demonstrates how to use the DaVinci robot-assisted surgical machines.
Credit Fort Bellvoir Community Hospital via flickr Creative Commons

Pharmaceutical companies have long gotten a bad rap for trying to influence medical decisions for a profit – but the issue isn’t exclusive to drugs. New York Times reporter Roni Caryn Rabin recently wrote about aggressive tactics used to market the Da Vinci Surgical System – a robotic assistant now operating in over 1300 hospitals across the United States.

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