The Levi Strauss & Co. is an American icon dating back to the gold rush days in California. Today's Good Gig is Tracey Panek, denim historian for Levi Strauss.
Today would have been the 186th birthday of Levi Strauss, born Loeb Strauss in Bavaria. He came to the US to find his fortune, and made his mark on fashion and history when he patented the now iconic Levi's jeans.
Tracey told us about Levi Strauss and Co.’s New Hampshire connection:
As denim historian, Tracey looks after a vast collection of denim and historical records at Levi’s headquarters, but she also receives used denim from faithful Levi’s owners and collects their fascinating stories:
You can read more about Levi Strauss in an article Tracey wrote in honor of his birthday: Lessons from a 186-year-old Businessman, Innovator and Philanthropist
Tracey went mining for historic denim, read about it here.
The full story behind the rodeo rider and his jacket can be found here.
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