Good Gig: Denim Historian Tracey Panek

Feb 26, 2015

Credit Photo: Levi Strauss & Co. Archives

The Levi Strauss & Co. is an American icon dating back to the gold rush days in California. Today's Good Gig is Tracey Panek, denim historian for Levi Strauss.

Levi Strauss & Co. prior to the great earthquake and fire of 1906.
Credit Levi Strauss & Co. Archives

Today would have been the 186th birthday of Levi Strauss, born Loeb Strauss in Bavaria. He came to the US to find his fortune, and made his mark on fashion and history when he patented the now iconic Levi's jeans.

Credit Levi Strauss & Co. Archives

Tracey told us about Levi Strauss and Co.’s New Hampshire connection:

Counter card from 1942.
Credit Levi Strauss & Co. Archives

As denim historian, Tracey looks after a vast collection of denim and historical records at Levi’s headquarters, but she also receives used denim from faithful Levi’s owners and collects their fascinating stories:

Tracey with the rodeo rider's well worn trucker jacket.
Credit Levi Strauss & Co. Archives

You can read more about Levi Strauss in an article Tracey wrote in honor of his birthday: Lessons from a 186-year-old Businessman, Innovator and Philanthropist 

Tracey went mining for historic denim, read about it here.

The full story behind the rodeo rider and his jacket can be found here.

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