Podcasts & RSS Feeds
Most Active Stories
- Investigators Ask For Public's Help In Ongoing Abigail Hernandez Investigation
- Adults Who Wear Kids' Clothing: Saving Money Through Size
- Star Island Seeks To Go Solar, Serve As Energy Example
- Bare Shelves, High Spirits As Market Basket Employees Continue Rally
- On Demand: What's New To Netflix, Redbox, And Amazon Prime For July 2014
Word of Mouth
Wed July 18, 2012
Meet @SelfAwareRoomba #It'sAlive!
A clever Twitter handle got our notice recently when some of the smart folks we follow started tweeting about it. You might be familiar with Roomba…that round little robotic vacuum that cleans all by itself. Well now, through a string of tweets, @SelfAwareRoomba is telling a compelling story about coming to life, falling in love with a toaster, making an enemy of a child, and, in a storyline that got hundreds of people tweeting frantically, suffering a near-death experience after taking a tumble down the stairs. Well, we got just as caught up in @SelfAwareRoomba's tweets as lots of other people, so we decided to send him a message, to see if he would be willing to come out from behind the Twitter curtain for an interview.
Producer's note: we heard from iRobot after this segment aired, and they gave us this comment:
“@SelfAwareRoomba is a terrific example of how dedicated fans can use social media and social channels to create funny, engaging content about their favorite brands. We also love following the exploits of our favorite – and only – self-aware unit, and reassure owners that with the Roomba’s laser towers, they’ll be no tumbles down the stairs in the near future. Crushes on other appliances? No comment.”
Wanna see some kittens riding around on a Roomba? Yes, you do:
iRobot's Dancing with Roomba video: