Northern Pass officials are blanketing the state with a brochure touting a recently-proposed new route for the controversial project that would bury nearly eight miles of power lines.
Public Service of New Hampshire spokesman Martin Murray says the mailers have gone out to every consumer of electricity in New Hampshire.
He would not disclose the cost of sending out the mailers, but added there will also be a series of open houses in the coming weeks in towns near and along the proposed route.
“We think we can demonstrate through this mailing and through the coming open house events that the impact visually and environmentally are not to the degree that some of the opponents of the project have insisted that they are.”
While critics argue the new route does not go far enough with regards to burying the power lines, Murray says burying more lines would be too costly.
Officials say the project will bring 1,200 megawatts of hydropower from Canada to the New England power grid.
PSNH hopes to have the project completed by 2017.