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Wed April 24, 2013
Reverse Innovation (Rebroadcast)
A new book by a Dartmouth professor explores the changing world of advances in technology, medicine, and marketing and the greater role that developing nations are playing. More and more, innovations are occurring in poorer countries, then exported to wealthy nations, turning traditional patterns on their head. We’ll hear some examples, and why our guest says this could benefit everyone.
Vijay Govindarajan - Earl C Daum 1924 Professor of International Business at the Tuck School of Business at Dartmouth College and co-author of "Reverse Innovation"Create Far from Home, Win Everywhere"