Word of Mouth
1:02 pm
Mon November 4, 2013

What Exactly Is 'Cool,' Anyway?

Credit Leo Reynolds via Flickr Creative Commons

The search for “cool” has been a quintessential cultural quest for decades: we all want to be cool, but by definition only a select few will ever achieve it, and only for an instant. So what is “cool,” anyway, and why are we so fascinated by the people who make cool? Here to answer that question is Dan Kois. He's Senior Editor at Slate, which is doing a month-long series on the nature of cool. 

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