What Has Voters Talking

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Credit betsythedevine via Flickr Creative Commons

Unprecedented spending by Super PACs has voters feeling deluged by 2012 campaign ads. While an estimated six-billion-dollars has been spent on advertising to influence voters and portray a sense of urgency, the Keller Fay Group’s talk track research finds that the Super PAC money has not proved as decisive as once projected, and that people are talking less about this election than they were at this point in 2008.  Brad Fay of the Keller Fay Group joins us to talk about their work with the National Journal to track how people are talking about candidates and issues.