Today on Word of Mouth, we're talking about the art of talking. It's not always easy, it's not always fun, but it's often necessary. So how do we avoid those awkward pauses, non sequiturs, and uncomfortable topics? Sometimes we don't, and our first guests implore us that it's OK. They're breaking the rules of conversation and expanding our potential talking points from the weather to spirit animals (spoiler, Virginia's is apparently the attic raccoon). Listen to the show and then continue the conversation on Facebook and Twitter!
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Whether heralded as awesome, a distraction, or temporary attention-grabber, social media may not be the be-all, end-all of communication today. People still share their opinions and desires to each other via our favorite method…word of mouth. That’s according to the Keller Fay Group, a research and consulting company founded by Ed Keller and Brad Fay.