legomaniacs

Word of Mouth - Segment
12:14 pm
Tue December 20, 2011

How Lego stacked itself out of the ashes

(Photo by Owly via Flickr Creative Commons)

Contrary to the buy now messaging of the season, kids aren’t looking only for instant gratification. Take Lego.  In 2005, Lego Corporation came back from the brink by capitalizing on research showing  that kids are inspired by the difficulty and process of mastering a complicated model. So, rather than dumbing down to compete with the plug-in immediacy of video games, Lego ramped up the sophistication of its models.

Read more