Super-storm Sandy once again has journalists talking about social media’s evolving role in breaking news coverage. Using laptops and smartphones, many Americans on the eastern seaboard contributed to national coverage of the storm via Facebook, Twitter and Instagram.
Whether heralded as awesome, a distraction, or temporary attention-grabber, social media may not be the be-all, end-all of communication today. People still share their opinions and desires to each other via our favorite method…word of mouth. That’s according to the Keller Fay Group, a research and consulting company founded by Ed Keller and Brad Fay.
A recent article in the Atlantic magazine caused a firestorm of debate over the social network’s ability to connect humankind, suggesting that it is contributing to loneliness of epic proportions. But not everyone “likes” this theory; some argue that Facebook with its almost one billion users is connecting us in new and powerful ways, even spurring for social change.